Dubai’s Emaar launches AED 100 billion masterplan with 40,000 luxury homes

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Dubai real estate developer Emaar Properties on Thursday announced the launch of Emaar Hills, a AED 100 billion master-planned community featuring 40,000 ultra-luxury homes, as it expands its portfolio of high-end developments in the emirate.

Located near Dubai Hills Estate and Dubai Hills Mall, the project will include Dubai Mansions, a collection of 10,000 to 20,000-square-foot residences designed to combine modern architecture with landscaped surroundings and wellness-focused amenities.

Emaar described the new community as one of Dubai’s most prestigious enclaves, integrating leisure, nature, and connectivity. The development will include direct access to a championship golf course, wellness centres, retail outlets, and a network of landscaped parks.

“Dubai Mansions in Emaar Hills represents the ultimate expression of refined living,” said Emaar founder Mohamed Alabbar. “Every residence, every garden, and every pathway reflects an uncompromising attention to detail, creating a setting that embodies harmony, prestige, and a lifestyle that is unmatched anywhere in the world.”

Emaar said the project is designed to appeal to both homeowners and global investors seeking long-term value in Dubai’s luxury real estate market, where demand remains strong amid continued economic growth and population expansion.

Emaar Properties, listed on the Dubai Financial Market, has delivered more than 122,000 residential units in Dubai and overseas since 2002. The company holds about 1.7 billion square feet of land in the UAE and international markets and derives roughly 32 per cent of its revenue from its malls, hospitality, leisure, commercial, and international operations.

Emaar’s flagship assets include the Burj Khalifa, Dubai Mall, and Dubai Fountain.

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