Hourglass Partners with Globally Renowned Tattoo Artist Sasha Unisex to Transcend Beauty Through This Year’s Holiday Palettes
STRICTLY EMBARGOED UNTIL AUGUST 14, 2025
LOS ANGELES, CA — Vegan and cruelty-free luxury beauty brand Hourglass Cosmetics unveils this season’s iconic Ambient Lighting Edit Unlocked palettes, featuring four new thoughtfully curated designs with vibrant, unparalleled scenes of flora and fauna celebrating the beauty, spirit, and symbolism of animals in the natural world
A COLORFUL INSPIRATION
The collaboration reflects the Hourglass commitment to animal welfare, spotlighting four regal animals: Deer, Swan, Fox, and Horse hand-painted by renowned Ukrainian tattoo artist Sasha Unisex. Known for her use of bold, geometric watercolors that fuse imagination and reality in her body art, these palettes embody makeup as a medium for artistry.
- Ethereal depictions of nature – creatures that ignite your imagination, wild floral caught mid-bloom, and the quiet tension of geometry melting into fluid watercolor. From a swan suspended in a moment of stillness, to petals bleeding into negative space, to fractals unfolding like living origami. In a world where beauty is often fleeting, The Living Canvas dares to make it eternal.
- “When working on this project, I wanted the packaging to be more than just beautiful. I imagined how it would feel to open the palette for the first time, and I wanted that moment to feel special,” said Sasha Unisex. “With tattoos, you think about longevity – how the image moves with the body. Makeup, like tattoos, is a creative tool. I love how it can transform and highlight personality. It’s another kind of art.”
ARTISTRY MEETS INNOVATION
In addition to bestselling shades, this year’s palettes feature several brand-new shades and include at least one blush or bronzer created using the Hourglass signature miscelare marbling technique.
Six Unique Combinations of Highlighter, Blush, and Bronzer for a Lit-from-Within Glow
- Deer (Three new shades). Cool tones of ivory and bronze with warm peach and pink hues, all infused with fine pearl for a soft glow.
- Swan (Four new shades). A palette bursting with peach, bold coral pink, and plum-berry balanced by golden shimmer and matte bronze for a multi-dimensional glow.
- Fox (Five new shades). Warm coral, terracotta, and rich berry tones mingle with matte bronze and shimmering golden hues to exude a lit-from-within glow.
- Horse. Plum, peony, and warm rose tones, enhanced with shimmery champagne and golden bronze to create an endless glow.
These palettes can also be beautifully paired with the new limited-edition double-ended brush with complementary artwork. Designed to pair with the palettes, each brush has a slanted end for blush and a tapered end for highlighter.
This festive season, customization is available only on HourglassCosmetics.com, where clients can build their own palette by matching their preferred design with their chosen color palette.
Each Unlocked palette represents a gift that gives back, with 5% of net profits supporting the Nonhuman Rights Project in its effort to secure fundamental rights for animals.
CURATED WITH VISION, GIFTED WITH INTENTION
Hourglass is the ultimate destination for gifting and connection with unforgettable beauty gifts this holiday season.
- Bestsellers Set. The Hourglass essentials include Ambient Lighting Edit Unlocked in Swan, Ambient Lighting Edit Swan Brush II, Unlocked Instant Extensions Mascara in Ultra Black, Phantom Volumizing Glossy Balm in Slip, and a new vegan leather makeup bag.
- Sculpt & Gloss Lip Duo. Create this season’s highly coveted pout using Phantom Volumizing Glossy Balm in Slip and Shape & Sculpt Lip Liner in Tempt.
- Equilibrium Eye Essentials Duo. Featuring Equilibrium Intensive Hydrating Eye Balm, Equilibrium Instant Plumping Eye Mask, and a new satin sleep mask.
GIVE ARTFULLY THIS HOLIDAY SEASON
Every detail of the holiday assortment, from the collectible packaging – gift bags, boxes, and note cards – to the curated color stories, is designed to transform a beauty gift from a seasonal gesture to a celebration of personal expression.
Signature Gifting Experiences are available at the Hourglass Global Flagship Store and HourglassCosmetics.com
- Limited-Edition. Matching Deer, Swan, Fox, and Horse gift boxes in addition to a Swan card and sticker.
- Evergreen. The classic Hourglass gift box, ribbon, tissue paper, and envelope complete with elevated Elephant, Tiger, and Beetle cards and stickers.
The limited-edition Ambient Lighting Edit Unlocked Horse Palette and Ambient Lighting Edit Horse Brush II are exclusively available as a preview on the Sephora app on September 5, 2025. All Ambient Lighting Edit Unlocked Palettes, Ambient Lighting Edit Brushes II, and holiday gift sets are available from September 6, 2025, at the Hourglass Global Flagship Store – located at 14 Prince Street, HourglassCosmetics.com, and from September 19, 2025, at retailers worldwide.
