Crypto entrepreneur Alex Reinhardt has urged market participants to focus on long-term discipline rather than short-term hype, arguing that consistent, research-driven accumulation of leading digital assets remains one of the most effective approaches in crypto.
Speaking to Arabian Business, Reinhardt said the biggest mistake made by retail participants is chasing fast gains without having “skin in the game”, while relying on external signals or trading courses rather than personal conviction and experience.
“If someone is truly successful in crypto trading, they would not need to sell courses,” he said. “Real strategy means using your own capital, following your own discipline, and staying in the market long enough for fundamentals to matter.”
Long-term mindset drives results in crypto
Reinhardt advocates a simple, long-term approach to the crypto market, encouraging individuals to set aside a fixed amount each month to buy carefully selected crypto assets regardless of price fluctuations. He said this removes emotion from decision-making and allows people to benefit from long-term adoption trends.
“If you stay consistent for the long term, your life can look completely different,” he said. “Don’t overthink it. Consistency matters more than trying to time the market.”
He added that this approach can include Bitcoin, but the key principle is broader: before buying any crypto asset, it is important to understand the project, its utility, and its risks, rather than treating the market as a short-term bet.
Linking the principle to Ultima’s focus on utility
As the founder of Ultima, Reinhardt said he is particularly focused on real-world utility and long-term product-building in the crypto space. He noted that sustainable projects are those that create practical use cases, build infrastructure, and develop an ecosystem people can actually use, rather than relying purely on hype or short-lived market narratives.
While often associated with crypto volatility, Reinhardt stressed that blockchain should not be viewed purely through the lens of price speculation. He pointed to growing real-world use cases across areas such as digital identity, real estate records, law enforcement, healthcare, and tokenisation.
“Blockchain is not just coins. It’s infrastructure,” he said. “It reduces bureaucracy, increases transparency, and automates systems that currently depend on human error.
UAE positioned for regulated innovation
Reinhardt also said that jurisdictions such as the UAE are well positioned to become global hubs for regulated blockchain innovation, citing the country’s speed of execution, business-friendly environment, and willingness to integrate emerging technologies.
“Dubai offers freedom, infrastructure, and access to capital,” he said. “For people building long-term value in blockchain, that combination matters.”
He added that widespread adoption will ultimately depend on reducing costs and complexity, allowing blockchain technology to operate in the background, much like existing digital systems today.
