Dubai, UAE – December 15, 2025: CASIO Middle East and Africa marked the return of G-SHOCK to Sole DXB 2025, the region’s leading festival for contemporary culture, bringing together fashion, art, music, and design. The festival took place from 12-14 December 2025 at Dubai Design District (d3), where G-SHOCK presented an immersive booth experience designed to engage, inspire, and connect with the region’s vibrant creative community.
Festival attendees were among the first in the Middle East to explore G-SHOCK’s newest releases, including a limited-edition Sole DXB collaboration model featuring the festival’s signature logo, available exclusively during the event in limited quantities.
G-SHOCK also showcased its globally celebrated NIGO collaboration, highlighting the brand’s partnership with one of streetwear’s most influential icons and reinforcing G-SHOCK’s deep roots in design, culture, and authenticity.
For the first time in the region, visitors experienced the G-SHOCK nano, the ring-sized DWN-5600, underscoring the brand’s commitment to innovation and cultural relevance through bold, unconventional design.
Alongside these limited releases, G-SHOCK offered a curated selection of its latest models for direct purchase at the booth, giving fans access to new styles and sought-after pieces throughout the festival.
Through its participation at Sole DXB 2025, G-SHOCK continued to champion its legacy within music, streetwear, and youth culture, bringing together fans, creators, and trendsetters from across the Middle East.
