Missoni announces the opening of its new boutique inside the Kingdom Center in Riyadh, marking the brand’s official debut in Saudi Arabia. This milestone represents a significant step in consolidating Missoni’s presence in the region and continues the brand’s retail expansion strategy in the Middle East.
Located on the ground floor of the iconic mall, the new store spans 144 sqm. From the outside, the boutique reflects Missoni’s visual identity: the façade features vertical metallic structures, soft color gradients, and light cuts that reinterpret the brand’s signature zigzag motif in architectural form.
Inside, the walls alternate betw
